Forum Posts

Raihan Ali
Apr 06, 2022
In Business Forum
"Collecting all the data we might need is not really email list a system." everyone has been in a meeting with a stack of 48 pages that no one actually wants to read. Or care. Everyone is bored, even though the report took days to write. Even if your marketing team wants to be data driven. At content jam, a marketing conference in downtown chicago, kick point's dana ditomaso asked why? Why are we doing this? Why do we meet once a month (which, as she pointed out, is a completely arbitrary period of time) to look at excel spreadsheets and powerpoint presentations? As she argued, there are three common reasons:trade insecurity. We feel the need to prove that people get their money's worth from the work we do. Messy data. We cannot always trust our reports. Tools don't always talk to each other or measure in different ways. Multi-touch attribution is difficult at first - it's even harder to email list explain to a non-marketer. Reports on a case-by-case basis. We only report small parts of a project at a time. Seo is about rankings, paid discussions are about compensation, content is about content. No one talks about everything (or what it all means). When marketers do piecemeal marketing, they say things like, "I need a new website" or "I need more blog posts." but to make real reports — and understand the real impact of what you're doing — marketers need to move away from "Tactics first." instead, we need to build a reporting email list system. Example: how can a care organization set more measurable goals? When dana worked with a healthcare organization to improve their digital marketing, they gave her a "Goal" that looked like this. "Encourage caregivers to identify their needs early on, shine a light on their own well-being, and provide practical strategies and resources to stay healthy." it's a worthy mission - but how does that mission translate to digital marketing? Based on this goal, where should this healthcare organization focus its digital resources? The first step to better reporting is to set more
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Raihan Ali

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