Forum Posts

Rupa Islan
Jul 30, 2022
In Business Forum
It has to be said that with the growing number of Keep users, Keep, who has an attitude towards fitness, will inevitably become a big IP in the fitness field. With the intensification of the national fitness boom, there are more and more offline gyms, and the competition between them has also become fierce. However, relying on the IP of Keep, it has its Buy email list own obvious advantages to enter the gym field. The author has the following ideas on how to make use of this advantage. Combined with data, pilot 24-hour chain keep smart gym For Internet companies, the value of data is self-evident. For Keep, which has more than 100 million users, the user's fitness data is undoubtedly a huge asset. Keep can select regions or cities where users are more concentrated by analyzing user data, and pilot the opening of a 24-hour chain keep smart gym. Users can see nearby Keep smart gyms in the Keep APP, and realize online card opening and other operations. Taking data integration and pilot methods can reduce the risk of offline attempts as much as possible, and can also test the conversion rate of online and offline users. Provide experience for future penetration offline. Cooperate with the application to provide services to users By cooperating with the application, the chain keep gym can become more "intelligent" and enhance its competitiveness in the gym. Users can find the local Keep gym through the Keep APP, fill in the information online to open the card. Keep can provide traditional annual card, semi-annual card, monthly card or cooperate with online product services to provide users with a variety of fitness product choices. In this way, users can open a fitness card and pay for the fitness through the APP. After opening the card, users can view the personal training information of Keep Gym through the APP, choose a trainer that suits them, book personal training online and pay online. Card users can scan the QR code through the Keep software, or use facial recognition to enter the gym for fitness. QR codes can be configured in various equipment and training areas in the gym. Users can scan the QR code to obtain the Keep software teaching video of the corresponding equipment, helping users to use the equipment in a more standardized manner. The device can also synchronize the user's exercise data to the mobile client. Gym classes and other class schedules can also be displayed online through the APP, allowing users to book and select courses online.
The future of KEEP may be offline
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Rupa Islan

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